At BATATA HOUSE™, branding goes beyond design—it’s about creating a powerful narrative. With Theralux, our goal was to craft a brand that embodies luxury, exclusivity, and holistic wellness, offering a bespoke experience for India’s elite families.

THERALUX™ represents a journey of health and enlightenment, blending nature (‘Thera’) with light (‘Lux’). Every element reflects excellence, integrity, and innovation. The brand voice balances expertise with empathy, ensuring communication is authoritative yet caring and reassuring.

Visually, Theralux was designed to be timeless and sophisticated. The logo symbolizes enlightenment (light), family (tree branches), and nature (earth). A refined color palette and elegant typography reinforce a sense of vitality and trust.

Unlike traditional wellness brands, Theralux offers a deeply personal and tailored experience. Every touchpoint, from digital presence to printed materials, was meticulously designed to reflect luxury, precision, and trust.

At BATATA HOUSE™, we don’t just create brands—we build legacies. With THERALUX™, we have crafted a brand that doesn’t just speak wellness—it lives it